about

About me.

I’m Andrea Dailey.

I build systems, brands, books, tools, and occasionally entire worlds.

I never really had a hobby. Now I build it all. It all matters. It’s all art to me.

what I love.
  • Red. The number 23.
  • Checkered and harlequin patterns.
  • Boston Terriers.
  • 90s rock.
  • Fast cars.
  • Wes Anderson movies.
  • Bikram yoga.
  • Baths.
  • Red light.
  • Infrared saunas.
  • Peloton.
  • Warm weather.
  • Florida.
  • Symmetry.
  • Clean frames.
  • Strong color.
  • Minimalism.
  • Minimalism so aggressive it should probably come with a warning label.
what I don’t do.
  • Cold weather.
  • Hugs, mostly.
  • Paper — haven’t since 2006.
  • Ovals.
  • Drama.
  • Corporate jargon.
  • Fake urgency.
  • Forced enthusiasm.
  • Pretending something works when everyone can see it doesn’t.

If you leave clutter around me, I will throw it away.

I used to travel constantly and go to more concerts in a year than most people see in a lifetime. Now I mostly like being home in Florida, making things, and turning chaos into something useful.

SSME™: Simple. Scalable. Minimal. Effective.